What’s your USP? Don’t know, or eviller still, you’ve never heard of it.
USP is an abbreviation for Unique Selling Proposition. It’s energetic for every occupational to classify its essential USP or if it can’t classify it, to create it.
If yours is a firm that sells gold covered widgets and there are NO other companies selling the same product, then you want not worry about your USP. The default being that you have a marketplace monopoly.
Provided the product is in request, you can custody just about any charge you like and you have no doubts with opposition. Your product is single – that’s your USP.
But say your business is fitting air conditioners and there are six other companies doing the same thing in your area. What’s your USP? This is where it gets hard.
You don’t have an essential USP, so it is essential to create it. If the other companies provide the same range of air conditioners and charges are reasonably similar, then you need to do one or more of the ensuing:
.Reduce or rise your charges
.Provide better facility
.Add cost to your products or facility
Dropping your price is typically unacceptable as is growing your price, although with the latter, you may choose to specialize in a higher price product and look for a place market with larger quantities of non-refundable income eg, Baby Boomers.
Otherwise, you may choose to focus on marketable air-conditioning installation.
While it’s not always easy to juggle prices and product range – after all, there are only so many different brands of air conditioner – providing better facility and adding value to your products or facilities presents numerous chances.
Your USP need not be luxurious, elaborate or resource demanding. The hint is to find a USP that is very low price, but has high buyer acceptance. What do you need as a buyer? Do you need to be treated graciously; as though your tradition is really respected? Do you need a free
Don’t forget that your requirement is update, modification or refocus your USP. After a though it will become so public that people won’t realize it as being special… the cause they deal with you. Positively, by then they will be so familiar to doing business with you.